Florentine Bakery

A connected website and print system created for Florentine Bakery, bringing online ordering, in-store communication and promotional materials into one consistent customer experience.

CLIENT

Florentine Bakery

LOCATION

West Norwood, London

YEAR

2026

PROJECT OVERVIEW

Making online ordering and in-store communication work together.

Florentine Bakery needed a clearer connection between its online shop and physical customer touchpoints. The website had to make browsing and ordering cakes straightforward, while printed materials needed to promote products and direct customers towards online ordering.

THE WORK

A connected digital and print experience across every touchpoint.

Florentine Bakery website and mobile online store

Florentine Bakery menu and promotional poster design

Florentine Bakery branded stickers outside the bakery

THE SOLUTION

A connected digital and print system built to work together.

Magic Three developed the bakery’s online presence alongside a range of practical print materials, including menus, promotional posters and branded stickers. Each touchpoint was designed to support the same customer journey — from discovering the bakery to ordering online or visiting in store.

WHAT WE DELIVERED

One customer journey. Multiple connected touchpoints.

01 Website / Online Store

02 Online Ordering Experience

03 Menu Design & Print

04 Promotional Posters

05 Branded Stickers

Designed to connect online ordering with in-store promotion.

Each element supports the same customer journey across the website, store and local promotion.

THE OUTCOME

A clearer customer journey across online and in-store touchpoints.

Florentine Bakery now has a more connected way to promote its products, communicate with customers and support online ordering. Digital and printed materials work together to create a more consistent experience across the website, store and local promotion.

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